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Friend or Foe? Make Payer Relationships Work

Featured in PM360’s May issue, James Brown (Principal, Managed Markets) keys in on effective strategies for enhancing relationships between your brand and targeted payers. James advises to use data to…

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Electronic Prescribing Takes the Lead

Synoma Health Analytics’ Integrated Dataverse (IDV)™ shows that by mid-2013, more than half of all prescriptions in the U.S. were presented via electronic prescribing. Written prescriptions –- a piece of…

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