HORSHAM, Pa., January 28, 2016 — Symphony Health Solutions, a provider of high-value market research, analytics and technology solutions for life science manufacturers, researchers, payers and providers, today announced that multiple members of the company’s consulting practice have been selected as presenters for the 2016 Pharmaceutical Management Science Association (PMSA) Annual Conference in Las Vegas this April. The PMSA Annual Conference is a forum for life science industry experts to network, exchange best practices, and learn about emerging trends in analytics for the pharmaceutical industry.
Symphony’s Ewa Kleczyk, PhD, Executive Director of Consulting and Services, and Derek Evans, Sr. Vice President and Commercial Effectiveness Practice Head, will present “Leveraging Secondary Physician and Patient Level Data to Predict Physician Attitudinal Segment Assignments”. Their presentation will provide an overview of Symphony’s proprietary Hybrid Segmentation solution which allows the projection of physician segments to a larger physician list by leveraging the attitudinal information, robustness of secondary data, and proprietary physician-level prescribing propensities. Through use of a case study in the Oncology area, the presentation will review methodology steps needed to ensure that the “Hybrid” approach yields high accuracy prediction and consistency in assigning physicians into intended segments.Read full release