PHAST Source of Business Delivers Insight into Market Dynamics Impacting Product Trial and Continuation through a Next-Generation Market Analytics Tool
HORSHAM, Pa., November 24, 2015 — Symphony Health Solutions, a provider of high-value market research, analytics and technology solutions for life science manufacturers, researchers, payers and providers, today introduced PHAST™ Source of Business, the latest audit in the next generation PHAST Powered by IDV® online market analytics solution. PHAST Source of Business provides insights into behaviors of patients who are new to therapy or brand, which products are most often used for first line therapy, and which patient segments drive growth. These metrics are leading indicators of prescription brand trends, enabling brand teams to quickly identify and manage opportunities.
Brand managers and market researchers can now easily see the source of new and continuing product events, how those events trend over time in terms of growth or decline, and the impact of factors such as physician specialty or payment type on those trends. PHAST Source of Business includes all therapeutic classes and products including retail, mail order and specialty data, and offers users the option to segment data by physician specialty, state, payment type, and patient age and gender for more effective strategic and tactical planning.
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