Symphony Health
Symphony Health

Refining Media Marketing Strategies to Enhance Patient Targeting Via 3D Consumer Segmentation

Synoma Health’s Ewa Kleczyk, PhD, and Charles West contributed to the Poster Session at PMRG Institute 2015, presenting a poster entitled “Refining Media Marketing Strategies to Enhance Patient Targeting Via 3D Consumer Segmentation”.

As discussed in Symphony’s Hybrid Segmentation presentation, traditional approaches to segmentation use only two dimensions, leaving a missing piece to the picture: the consumer behavior and the personal interests of the people that make up the segments. Symphony can fill in the missing gaps using three dimensions of segmentation – Treatment/Health information via Symphony’s robust claims data, client-specific patient segmentation, and consumer interests via Symphony’s third-party data.

Read the full article and view the award-winning poster here.

Read the full article and view the award-winning poster