Refining Media Marketing Strategies to Enhance Patient Targeting Via 3D Consumer Segmentation
Synoma Health’s Ewa Kleczyk, PhD, and Charles West contributed to the Poster Session at PMRG Institute 2015, presenting a poster entitled “Refining Media Marketing Strategies to Enhance Patient Targeting Via 3D Consumer Segmentation”.
As discussed in Symphony’s Hybrid Segmentation presentation, traditional approaches to segmentation use only two dimensions, leaving a missing piece to the picture: the consumer behavior and the personal interests of the people that make up the segments. Symphony can fill in the missing gaps using three dimensions of segmentation – Treatment/Health information via Symphony’s robust claims data, client-specific patient segmentation, and consumer interests via Symphony’s third-party data.
Read the full article and view the award-winning poster here.Read the full article and view the award-winning poster