The Audience & Media practice is focused on technological, advisory, and analytical services to power marketing programs in the life sciences industry. We help brands gain a more complete and contemporary understanding of customers, including patients, health care providers (HCPs), and managed market accounts. Our strategic, data-driven approach determines the optimal content and messages to deliver and provides cross-channel and tactical measurement and insight.
With the influx of data and the evolution of technologies, marketing and media programs have grown exponentially more complex. The industry has seen a shift from broadcasting to narrowcasting, a focus on relevant messaging and content delivery at the individual level, along with a move towards experiential marketing programs supported via in-the-moment insight. The result is an emerging need to streamline and simplify the complexities of omni-channel media campaigns and to drive accountability of all agencies and publishers. We help brands, their agencies, and publishers navigate these complexities by providing answers to the most pressing questions:
The Audience & Media group provides the cognitive and analytic services to power marketing by:
Actionable solutions to fuel media planning and media execution: