Commercial Effectiveness

Enhanced visibility of the treatment continuum for competitive advantage

Challenges face every brand. In order to identify where the brand is winning and where the opportunities are to win next, brand decision makers are inundating themselves with research and data, but often lack the right tools to help them make sense of it all. In addition, defending against competition and driving growth are strategic decisions that don’t come with a roadmap.

We offer proven capabilities that support the entire spectrum of sales force deployment—segmentation, targeting, incentive compensation design, and performance forecasting. Our solutions leverage longitudinal, integrated, patient and physician data to maximize insight and influence superior strategy and execution that drive profitable brand growth.

Leveraging best-in-class data and analytics combined with deep subject matter and disease state expertise, Symphony Health’s Commercial Effectiveness Practice offers proven capabilities that help biopharma organizations to overcome key market challenges to drive profitable growth.

Proven strategies for high impact results

Leveraging best-in-class data and analytics combined with deep subject matter and disease state expertise, we offer proven capabilities that will help you overcome key market challenges to drive profitable growth, and facilitate cross-functional participation from critical brand support teams such as marketing, market research, medical, managed markets, HEOR, and agencies.

Through rigorous analysis using the latest statistical and data mining tools, our team will help construct predictive models about the future impact of your sales and marketing efforts. The result is field-proven strategies and tactics that yield the right results time and time again.

Commercial Effectiveness Diagram

Patient Journey

Patient Journey is a comprehensive, data-driven approach to understanding and sizing the behavioral, emotional and clinical drivers of patient volume across the treatment journey. We execute custom research to uncover deep insight into patient and physician decision drivers across the journey, and will work cross-functionally with [Client Company Name]’s brand teams to create a clear framework to identify and prioritize brand opportunity and support targeted tactical development.

We leverage existing market research and internal stakeholder knowledge to help tell the full strategic market story, capturing key business questions throughout the development process to drive market research planning, and helping to prioritize treatment stakeholders based on their level of influence at various stages and points along the patient’s journey.

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Symphony Health – A PRA Health Sciences Company

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