Actionable insights at every stage of the product lifecycle.
Targeting & Segmentation
Identify high value prescribers for your brand and determine the most appropriate and meaningful time for direct engagement, as well as payer access. Through our targeting and segmentation offering portfolio, we can help you understand which practitioners to target to most effectively utilize your promotional resources. We can also segment practitioners against traditional measures such as decile, as well as more nuanced measures like patient population markers, new product adoption rates, or payer mix differentiators.
Data tells a story that adds value and is important to understanding the fluctuations in our industry. Our solutions pave a fast and reliable path to measuring and optimizing your sales forces and market impact.
Gerhard Gallwitz, Vice President and Practice Head, Targeting & Compensation
National Market Measurement
Answer rapid-fire questions about the market and competitive landscape for your product in real-time. With our National Market Measurement portfolio, including Metys™ and PHAST®, you can access robust platforms containing key measures that allow you to evaluate the health of your business within minutes.
Develop, monitor, and improve your incentive compensation plans with the right information, metrics, and expert consulting. Our strong prescription coverage ensures all of your reps are measured fairly and have confidence in the data used in your compensation plan. Additionally, the metrics needed for your evolving compensation plans throughout the lifecycle of your products are available within the Symphony portfolio. Sales contests, kickers, and incentives can also be developed to supplement your ongoing compensation plans.
Physician Targeting Reports
Track physician prescribing activity more effectively and build targeted lists of providers who fit key high value targeting criteria. We custom develop targeting reports on patient activity to segment a prescriber population based on specific business questions, such as patient claims (alerts) and provider counts.
Align your sales operations to critical market drivers and create meaning practitioner interactions by understanding real patient medical conditions and procedure performance in the office. Our consulting services can help you improve physician targeting of key customers that are valuable for achieving forecast, identify desired sales force size and structure, and create a localized alignment and placement model.
We help prepare your sales force for action by developing tactical call planning models, sales representative incentive compensation plans, key opinion leaders, physician influence and referral network analyses, as well as understanding the influence of IDNs/ACOs and payer networks. We’ll also help you determine who should be targeted to capture the greatest share with minimal cost, and how to organize resources to maximize profitable revenue growth.